© David Saffir

This hands-on intensive is for photographers, artists, printmakers, curators, and gallery owners or managers interested in making fine-art reproductions for themselves or providing this service for others. Covering both the technical and the business aspects of fine-art reproduction, David guides participants through all the essential steps in the digital reproduction of works of art, from handling and capturing artwork to managing the artist’s expectations and profitability.

We learn how to analyze artwork, simplify lighting setup, position camera equipment, meter lighting, and improve efficiency and accuracy. Sessions in the digital lab focus on the HP Designjet Z3200 printer and the HP Artist software system (HPA). We practice streamlining workflow with the StudioPrint/HPA software to automate color management, process images, create proofs, and make final prints. Classroom discussions address the aesthetic and economic aspects of making digital fine-art reproductions. Additional topics include setting up a price structure, managing sales, budgeting, and projecting cash flow and profitability.

Instructor(s)

David Saffir is an award-winning photographer, writer, and printmaker, the author of Mastering Digital Color and The Joy of Discovery, and has been published in Great Output, Rangefinder, AfterCapture, Professional Photographer, and Digital Imaging Technology, among others. In addition to running his own workshop series, he has taught in many venues including WPPI, Clear Focus Studios, the Hasselblad PowerPro Tour, HP Dreamcolor Seminars, the Rencontres d’Arles Photo Festival, and the Focus 09 Fine Art Printing Tour. This is David’s third year teaching at the Workshops. His web site is www.davidsaffir.com.

Who Should Attend:
Advanced Amateurs and Professionals

What You Should Know:
Proficient in Adobe Photoshop and manual mode on your camera; working knowledge of digital workflow, Adobe Lightroom, digital printing, and lighting

Special Notes:
Computer workstations are provided in the digital lab

Accommodations Available:
On-campus housing not available. Click here for "Suggested Accommodations in Santa Fe."

Tuition & Fees:
Tuition: $550.00
Digital Lab Fee: $175.00