© Jennifer Spelman

From art galleries to book covers, from commercial media to corporate décor, photography is a universal language, crossing geographic and demographic boundaries to appear in almost all media and markets. This new workshop with Mary Virginia Swanson guides participants through today’s tricky business climate for photographers, introducing and exploring new avenues for operating successfully in a broad spectrum of markets. Other topics addressed include branding your business, marketing and promoting in print and on the Internet, and copyrighting and licensing your work.

 The week combines in-depth lectures and presentations with on-site visits to professionals in the fine-art, editorial, licensing, and commercial markets. Participants also meet individually with Mary Virginia to address their specific needs and career goals.

Instructor(s)

Mary Virginia Swanson, a recognized expert in the area of marketing and licensing fine art, is committed to helping photographers find the strengths in their work and identify appreciative audiences in today’s marketplace. Her diverse professional background includes coordinating educational, publication, and exhibition programs for numerous institutions and businesses. It was during her tenure as head of special projects at Magnum Photos that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded SWANSTOCK, an innovative agency managing licensing rights for fine-art photographers.

Mary Virginia works individually with photographers as a marketing consultant and is a sought-after reviewer at events such as Review Santa Fe, FotoFest, and PhotoLucida. Her workshops and lectures have helped countless photographers move their careers to the next level. She also consults with businesses and agencies on contemporary photography, and has served as an expert witness in cases relating to the value of image archives.

Her articles have appeared in print and online publications such as PDN and PDNedu, Digital Journalist, Nueva Luz, and teachingphoto.com, among others. She maintains a popular blog about opportunities for photographers at www.marketingphotos.wordpress.com and is the author of The Business of Photography: Principles and Practices. This is Mary Virginia’s ninth year teaching at The Workshops. Her Web site address is www.mvswanson.com.

Who Should Attend:
This workshop is for experienced photographers who are interested in marketing their images and their talents as photographers. A sample of recent images is required for admission.

Accommodations Available:
On-campus housing available. Click here for pricing information and suggestions for off-campus housing.

Meals:
Meal plan required
Breakfast available

Tuition & Fees:
Tuition: $975.00
Materials Fee: $85.00