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Intensive: Social Media Marketing
with Pei Ketron
August 9 - August 10, 2014

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Thanks to technology, the world is a much smaller place today than it used to be. Smartphones and widely available Internet connectivity have dramatically shifted the way we communicate with others. With a touch of a button, we can be directly connected to someone continents away, sharing not just conversation but also seeing each other’s faces and expressions.

Social media outlets such as Twitter, Facebook, and Instagram facilitate and provide the spaces for many of the interactions we have with the world. In a matter of seconds we can, for example, take a photograph, broadcast it to everyone we know, and receive immediate feedback. While this process is fun on a personal level, it can also be hugely advantageous on a professional one.

In this two-day, lecture- and discussion-based intensive, we learn not only what social media is, but how—and why—we as photographers should be using the various different networks. Join Pei and discover a wealth of effective ways to leverage your connections for professional opportunities and growth through social media marketing strategies.

Tuition for this Intensive includes two lunches.

INSTRUCTOR(S)

Pei Ketron: Pei Ketron is a photographer, teacher, and traveler based in San Francisco. Over the years, her relationship with Santa Fe Ph...

Intensive: Social Media Marketing
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