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An Insider's View: Editorial and Advertising Photography (Austin, TX)
May 17 - May 18, 2014

This workshop has already begun or is a past workshop.


Is it still possible to have career in editorial and advertising photography? Yes, but it's more challenging than ever and you need to be armed with an up-to-date understanding of the current marketplaces, both regional and national.

Join Randal Ford and Wyatt McSpadden in this two-day intensive seminar and get ready to leap forward in your photographic career. Working professionals, emerging professionals, and college and university photography majors are encouraged to attend.

Our unique seminar format allows you to interact with both Randal and Wyatt in both small group settings and joint sessions.

Randal and Wyatt, editorial and commercial photographers at the top of their games, share their insights from 20+ years working in the photo industry, answer your questions, and discuss topics to include but not limited to:

Getting the Job: Building your website and portfolio. Breaking into the photo industry. Getting your work in front of prospective clients. Choosing an agent and knowing the right time to do so. Creating personal work, and staying current.

Prepping the Job: Estimating editorial and advertising jobs. Contracts, pre-production, and working with a producer. Organizing the shoot, hiring assistants, creative meetings with clients. Building shot lists and lighting diagrams, and location scouting. Renting vs. owning equipment.

Shooting and Finishing the Job: Creatively shooting stills and video to fulfill the clients assignment and beyond. Custom printing and retouching. Editing, delivery of images, and billing practices.

Register for this seminar. We guarantee it will be action-packed. So show up, pay attention, take notes, network with other photographers in the same boat as you, go home, and put into practice what you hear and learn. With the insights and encouragement you receive from Randal and Wyatt, you will catapult your career light years ahead of where you are today.

Note: This seminar will be held at St. Edward's University, 3001 S Congress Ave, Austin, TX 78704.

$645, includes seminar and 2 lunches; $445 for full-time students*. Travel and accommodations are not included.
*students please call to register instead of registering online
© Randal Ford
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