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Finding Your Audience: An Introduction to Marketing Your Photographs
with Mary Virginia Swanson
September 23 - September 26, 2013

This workshop has already begun or is a past workshop.

What makes a career in photography today? From the roles of publications, collectors, galleries, corporate art, and hospitality, to the big, wide world of licensing, the routes are many and they are constantly changing. But Mary Virginia Swanson (Swanee!) has the quintessential road map. Over the course of four days, Swanee provides serious photographers with the insights and practical knowledge needed to access and navigate today’s diverse photography marketplace, to bring your work to broader audiences.

Through a series of illustrated lectures, participants explore the importance of market research and strategies that help them reach their target audiences. We examine ways to effectively convey your brand in multiple formats, including compelling web site design and content, promotional materials, social media, and self-publishing.

Swanee discusses the value of investing in juried exhibitions, portfolio reviews, and other industry events, and how publications can advance your career. Participants develop an understanding of issues surrounding commercial image licensing and how to assess value for these rights.

We explore the roles that galleries, art consultants, and online sales venues play in the fine art collecting market. In addition to classroom sessions, Swanee leads participants on special site visits with industry professionals, including a gallerist, a museum curator, and professionals involved with photography books.

If you have reached a place of competency and confidence in your craft and vision it’s time to take your professional exposure to the next level, under the guidance of a trusted consultant.


COLLEGE CREDIT AVAILABLE (Course Level 300): For an additional fee, participants may elect to receive one hour of college credit through Hastings College upon successful completion of this workshop. Those interested in earning credit should inquire with Santa Fe Photographic Workshops at the time of registration, 505-983-1400, Ext. 11.


Mary Virginia Swanson: Mary Virginia Swanson, Executive Director of the LOOK3 Festival of the Photograph, is an author and educator dedicated to hel...

Finding Your Audience: An Introduction to Marketing Your Photographs
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