Go on location with the photographer for the Marlboro Man advertising campaign, and learn how to push light to its limit and embrace the iconic elements of the American West! Instructors Norm Clasen (best known for his twelve years of work on the Marlboro campaign) and his daughter Jennifer (a Hollywood-based photojournalist for major studios and news outlets) team up in this one-of-a-kind workshop. Both masters of natural light, the pair provide an inspirational environment to propel photographers into new ways of seeing and embracing photographic opportunities

We hit the ground running at a working ranch outside Santa Fe, with large herds of horses, wranglers, cowboys, and local rodeo practices. Editing direction, group critiques, and portfolio reviews happen in between daily field sessions. Special guest Cici Fox (Norm’s longtime Marlboro producer) shares valuable tips about pre-production and what it takes to line up a successful commercial shoot.

In this week of learning by doing, we spend the majority of our time out in the field, photograph in all conditions—morning and evening light, hard light and shadows, dust, wind, and more—as we use the natural elements of the West to capture the rugged spirit of this iconic region. Come prepared to get your hands dirty!