Embry Rucker's high-impact photography has fueled campaigns for premiere lifestyle and outdoor sports brands for years. Several years ago, Embry began expanding his vision to incorporate motion into his work. For Embry, directing video to complement his still photography soon evolved to a full-on integration of motion into his shoots. His arcing narrative style transferred seamlessly to video formats, and now he divides his efforts between both mediums—still and motion—to tell the visual tale. Embry’s most recent motion clients include Adidas, Sony, O’Neill, Nike, K-Swiss, and Quiksilver. His web site is www.embryrucker.com.